Recruiting New Industries & Investment in the Bluegrass
BUSINESS ATTRACTION
Recruiting new industry and investment in the Bluegrass Region is always a key priority. Our marketing efforts include participating in recruitment trips with economic development partners, including:
- Bluegrass Alliance
- Kentucky Cabinet for Economic Development
- LG&E-KU
- KentuckyUnited, a statewide marketing initiative
During recruitment trips, our team meets with high-level site selection consultants and targeted companies to market the area’s attributes. The team also participates in the Industrial Asset Management Council (IAMC), which draws international companies and consultants to bi-yearly forums. In addition to marketing trips, we also attend select tradeshows such as:
- SelectUSA
- International Manufacturing Technology Show
- Hannover Messe
- Medical Device and Manufacturing
MARKETING
Our economic development efforts use a consistent message of “Here’s Our Proof” when attending various event and tradeshows. Below are a few examples of our marketing materials we use when promoting why Lexington is such a great place to do business. We also place advertisements in select site selection publications, the Keeneland program, and the Kentucky Alumni magazine.
Finally, we emphasize strategic economic development partnerships with the University of Kentucky & Coldstream Research Campus, as well as the Kentucky Cabinet for Economic Development.
KEY TARGETS
- Advanced Manufacturing
- AgTech / Animal and Equine Sciences
- Business and Professional Services
- Clean Technology
- Life Sciences
- Software and Information Technology
- Visitor Industries
